The Process

We approach brand building with an all-inclusive mentality, embedding with clients to create brands with staying power and a razor-sharp brand presence. The result of our process is a strategy, identity and marketing that puts us in first position and allows the brand to grow and scale in the future.

Phase 1: Building a solid ground
Discovery & Brand Positioning

Initially we look at the brand from a birds-eye view. What is the brand, what are the product offerings and who is going to be our consumer? We map out our brand positioning and strategy through multiple workshops.  This phase can include: Tone of Voice, Consumer Persona, Mission and Vision, Tagline, Naming

This phase can include: Tone of Voice, Consumer Persona, Mission and Vision, Tagline, Naming

Phase 2: Shaping the visual narrative
Visual Identity

Taking the framework we’ve built in Phase 1, we start developing our visual world. Typically we will present 2-3 visual identity directions. This is a collaborative process, with frequent discussions and tweaks in until we arrive at the clearest expression of the brand in its new identity.   

This phase includes: Logo, Typography, Color Palette, Iconography, Applications

Phase 3: Bringing it all alive
Go-to-Market Assets

To bring the brand into the world we make sure that every touchpoint of the brand feels connected and flows together naturally.  

This phase will vary by client needs but would typically include: Web Design, Art Direction, Content Creation, Packaging

Phase 4: Building post-branding
Growing Into Ourselves

After launch we get to work on market-meeting assets. Further down the line we still work in an advisory role to assist during big brand moments and expansions.  

This phase can include: Organic Social, Email Campaigns, Digital Ads, OOH, Signage

Ready to build? Let’s talk →