SunnyWithin
OVERVIEW
The first liposomal supplements
powered by organic avocado oil.
SERVICES
Creative Direction, Website Design, Email Design, Art Direction, AI Image Creation, Collateral Design
TEAM
Strategy & Copywriting: Katie Nulty
Visual Identity + Packaging: R&M
Photography: Scott Bleicher
Prop Stylist: Echo Chen
Retouching: Adele Makulova
STRATEGY
Sunny Within’s founders envisioned a brand that made consumers feels like they are standing in the sun and bringing them back to their brightest, most nourished self.
A brand that brings clarity, simplicity, and joy to the wellness category. From Identity to Packaging and Art Direction all elements of the brand make the consumer feel golden.
BRANDING
Sunny Within’s identity delivers on the core ethos of the brand: Making people feel golden. Supported not only by a warm and comforting color palette but also defined by a strong sans serif logotype and a clear logomark. The branding inspires trust and much as it provides a warm hug.
INGREDIENT VISUALS
Sunny Within makes supremely absorbable, organic supplements that deliver nature’s most powerful nutrients. The visuals for ingredients needed to introduce trust and authority while not loosing warmth and delightfulness. Both the ingredients and any texture visuals needed to feel clean, powerful, and delicious — like nature intended.
WEB DESIGN
Bringing the consumer into the golden world of Sunny Within starts with the e-commerce experience. The digital presence feels modern and caringly radiant. Straying from traditional product photography we opted for hand-held compositions which further emphasizes the human-touch and natural feel of the brand.
COLLATERAL DESIGN
Holistically designing each touchpoint of the Sunny Within brand ensured the harmonious essence of the brand. Each Email, Organic Social Media or Advertising effort reinforces the clarity, simplicity, and joy of the brand visual language.
See the full project live at
sunnywithin.com
