Bundre

OVERVIEW

An innovative clasp to effortlessly adjust the snugness of your pants. The first of it’s kind this clasp will ensure the perfect fit, every time.

SERVICES

Brand Identity, Website Design, Art Direction, Collateral Design

TEAM

Brand Strategy: Lisa-Marie Reisinger

BRANDING

Bundre offers an innovative clasp, that boasts a sleek and unobtrusive design. The branding need to translate a sense of calm, order, and clarity. A bold all-capitalized wordmark translates security. While the logomark is rotated at 150 degress illustrates how the clasp is turned and folded to adjust fit.

ICONOGRAPHY

Brining icons to live that illustrate “fitting” and “adjusting” characteristics of the clasp to be utilized throughout the branding touch points but especially in explanatory content and the e-commerce experience.

COLOR PALETTE

Owning a Bundre clasp is for everyone. It’s something, everyone has in their household.
With a strong orange-red accent color the brand exudes positivity and clarity while remaining youthful and fresh.

See the full project live at
bundre.com

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