Magdalena Weilinger Patisserie
OVERVIEW
A playful brand that celebrates dessert. What sets MW Patisserie apart is the attention to detail and the use of the finest ingredients to create edible wonders. These aren’t just delectable pastries but tiny visual marvels. Life is too short to miss out on the beauty of dessert.
SERVICES
Brand Identity, Website Design, Art Direction, Collateral Design, AI Imagery
BRANDING
The visual identity plays on themes of detail and wonder. An intricate, ornate design give the logomark the resemblance to a decorative chocolate plate, placed on top of each creation.The color palette is inspired by baking ingredients, such as flower, chocolate and sugar.
CONFECTIONARY IMAGERY
Working with generative AI we dreamed up supplemental visuals that could represent the brand outside of traditional product photography. These “sugar pieces” are mean to embody the essence of the brand beyond actual products: lighthearted and fun.
COLLATERAL DESIGN
Working with tissue paper and sticker elements each “tiny marvel” is wrapped and shipped of to the lucky recipient. The experience with the patisserie starts with the box each dessert is delivered in.
See the full project live at
mwpatisserie.com
