Femitale
OVERVIEW
A modern female wellness brand that is breaking the taboos with innovative products. A place women feel understood and welcomed, with products that were developed by women for women and have a lasting positive effect on their well-being and their lives.
SERVICES
Brand Identity, Packaging Design, Website Design, Website Development, 3D Renderings, Art Direction
TEAM
Founder: Lisa-Maria Reisinger
Copywriting: Anna Hauer
Motion Designer: Claudia Krupin
Model: Joy Ade
Photographer: Simona Kehl
Hair & Makeup: Sabine Reiter
ART DIRECTION
When femitale was looking to launch their newest innovation Balanced Mood they wanted to bring their product to life with their joyful and supportive brand ethos.
BRANDING
We redefined the wordmark as well as their typography to give the brand a refreshed and modern feel. Women of all ages should feel like they have found a place to address their problems. With an expanding product line, to support more than menstrual products, the company needed to grow up and feel more mature.
PACKAGING DESIGN
Taking on the newest product launch we took on setting all mechanicals for Balanced Mood. Working with existing products to integrate this new product seamlessly into the word of femitale.
WEB DESIGN
Giving the website a refresh to reflect the color palette updates as well as the new mature and elevated feel of the entire brand.
See the full project live at
femitale.com
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