Loveless
OVERVIEW
A new-age leather bag brand that combines high-end materials with oversized details.
SERVICES
Brand Identity, Art Direction, Type Design
TAG DESIGN
For the tag design Loveless wanted their vibrant color palette to come to life as well as highlight their mission towards a modern bag design. Combining two tag elements allowed for a layered effect.
LOGO DESIGN & COLOR PALETTE
The wordmark for Loveless we created custom ink trap for each letter, to make the lettering feel extra tactile and give it a unique twist. The color palette plays on the brands initial product range colorings and utilizes two bold statement colors to bring the playfulness of the brand to life.
