OVERVIEW
A wellness brand that simplifies the science of feeling good. FOCL zeros in on on the biggest drivers of well-being to make it easy for anyone to find their path to feeling good.
FOCL
SERVICES
Creative Direction, Website Design, Email Design, Art Direction, AI Image Creation, Collateral Design
TEAM
Copywriting & Strategy: Katie Nulty, Rebecca Ulanoff
Design: Johnny Por Taing
Team FOCL: Brynn Hunte
Photography: Scott Bleicher
REDESIGN
Together with the internal design team we helped bring FOCL’s rebrand to life. The goal was to translate FOCL into a clean and modern wellness brand that spoke more directly to the customer on how it was supporting their wellness journey.
BRANDING
Focusing on the biggest drivers of wellness the entire brand was layout out into different “states”: sleep, calm, focus, intimacy, and pain relief. Making it easy to identify the products they are looking for, the customer journey was more intuitive. Using color as our guide, each state was assigned a color scheme that could be used to create a “world” in which each product would live.
SUPERHERO INGREDIENT VISUALS
FOCL’s unique formulas are ahead of the curve wellness and combine nature’s most powerful ingredients. To showcase these cutting-edge ingredients we leveraged generative imagery to enhance the customers understanding of each blend. Giving the customer a visual understanding of how FOCL’s research-backed, all-natural-ingredient formulas will target achieve results.
WEB DESIGN
The most important digital touch point for FOCL was a refreshed web presence. The new system of organizing products by “state” appears clear and prominent, guiding first time visitors and veterans alike. The website strikes a balance between feeling fresh and scientific.
COLLATERAL DESIGN
FOCL’s email design ladders up to the web design, keeping the customer within the FOCL universe from start to finish of the funnel. We developed a cohesive design strategy for email to unifying all core digital touch points.
See the full project live at
focl.com
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